“All Roads Lead to Cell Phone Content Convergence”
April 30th, 2007
In an exclusive interview in the April 27 Group Programmers Special Issue of radio industry publication “Radio & Records”, Clear Channel executive VP of content development Tom Owens explains how rapidly changing consumer preferences are leading to “abbreviated” on-air content, where terrestrial stations are the bait, the Web is the catch and all roads lead to cell phone content convergence. Owens says he doesn’t believe the radio industry as a whole has made significant strides in adapting to consumer desires for on-demand, customizable content.
“The Internet is the single greatest advancement in broadcast history for expanding radio’s entertainment values while abbreviating the on-air presentation of them,” he says. For example, WKQI/Detroit recently presented “a colorful Kim Mathers interview in half-minute terrestrial increments while constantly cycling more interested listeners to the Web site for the full half-hour segment,” Owens notes. “If a computer isn’t accessible at the moment, you can catch it on-demand at your convenience.”
[DVD]: Add Cellecast to this equation and you confirm what we all believe to be an amazing opportunity.
May 3rd, 2007 at 7:15 pm
Yes Dave indeed!
We need to consolidate these rumblings that confirm our convictions and validate our offering into a package that will compel investors to toss in a bit of seed.
It is unacceptable that we are underfunded at even this stage. BPlan upgrade almost complete, but that is not a real impediment.