Add SMS to cellecast
June 18th, 2007
$273 Million Premium SMS Revenue is a Third of Mobile Content Revenue
According to the new Telephia Premium SMS Report, Premium SMS revenues totaled more than $273 million, making up 32 percent of mobile content revenue in Q1 2007. This report includes content purchased via premium SMS from off-portal storefronts as well as premium text messaging services, like voting/sweepstakes and chat.
Download purchases paid for via premium SMS (at off-portal storefronts) totaled nearly $215 million, accounting for 79 percent of premium SMS revenue. These off-portal storefront purchases include content such as ringtones and horoscopes. Voting/sweepstakes entries generated more than $35 million. While voting/sweepstakes entries generated only 13 percent of total revenues for premium SMS transactions, they represented 47 percent of premium SMS volume, equaling more than 34 million transactions.
Kanishka Agarwal, vice president of mobile media, Telephia, said “Premium text messaging continues to be an additional way to reach consumers directly… (with) a healthy slice of the mobile content market, accounting for an off-portal share of 32 percent… marketers are experimenting beyond the standard rate SMS voting pioneered by American Idol and tapping into premium SMS with voting/sweepstakes campaigns. NBC’s Deal or No Deal has translated into a premium SMS hit, generating nearly half of the volume and revenue of voting/sweepstakes entries in the first quarter of 2007.”
| Premium SMS Transaction Volume and Revenue Share (U.S.) | ||||
| Category Type | Volume Share | # of Transactions | Revenue Share % | Total Q1 2007 Revenue |
| Off-portal Storefront Purchases |
40% |
29,544 |
79% |
$214.9M |
| Voting/Sweepstakes Entries |
47% |
34,716 |
13% |
$35.4M |
| Other* |
6% |
4,208 |
6% |
$17.4M |
| Chat/Community |
7% |
5,497 |
2% |
$5.7M |
| Source: Telephia Premium SMS Report and Telephia Attitudes and Behavior Survey, Q1 2007 | ||||
*Represents unclassified premium SMS short codes
How does SMS fit in with the development of the celecast USP?
December 27th, 2007 at 5:32 pm
Thanks to great work from the team, we have this search bringing up our post from June…
http://www.google.com/search?hl=en&q=sweepstakes%20demographics&btnG=Search
It is a reminder of how our mission to bring interactivity is progressing, and people are finding CelleCast while searching.