Is Radio Dying?
July 19th, 2007
Interesting commentary from Shelly Palmer on ‘ When Will Radio Die? ‘
His point about the evolution, and survival, of radio is valid (i.e. “consumers will have alternative means of consuming the very same content on, what they perceive to be, very similar devices)”
So where does this leave the radio business for 2007 and beyond? The challenge is “transition” and it is the same challenge facing the television business. Consumers don’t really care if they get their traffic information via radio signals, wireless data, digital audio, smoke signals or carrier pigeon…
This is the strength of radio for the near-term future, simplicity, ubiquity and inertia. Cars come with radios, so do clocks…Consumers will have alternative means of consuming the very same content on, what they perceive to be, very similar devices. more …
May 5th, 2008 at 11:43 am
Interesting that this old post is still getting a bunch of hits in Google searches for “Is Radio Dying?”
Why more people are asking that question is quite intriguing to me.
We have stated and will continue to, that radio is certainly not dying, but going through a transformation that should compel everyone in the industry to really look at all the new products and services coming to the fore. Assess them, understand them, and integrate them into your strategy now, or pay the price later.