Mobile Radio Simplified. Accessible. Relevant.

The wisdom displayed by Seth Godin in his recent post goes beyond the mere pointing out how the media world is changing. I have seen too many posts along those lines and can create them myself practically in my sleep. Yes, the rate of change is remarkable and many established media structures will not survive the revolution as on-demand tools like CelleCast, Slingbox, and others emerge into mainstream usage.

What is more interesting to me, and something we are very keen about here is the fact that being new is also no guarantor of success. Consumers are not flocking anywhere in particular, but are responding well to companies that truly empower them with not only their technology, but also their personalized attention and concern. Look at how OnStar treats their subscribers. Beyond their radio commercials, their marketing centers around their excellence.

Thanks again Seth for bringing the right things to bear, namely the concept of permission marketing. Readers will have delve further into the post and beyond to capture what that means. To close, I will just quote Seth’s blog closer.

The new monopoly of the future is permission. Permission to talk to your customers directly about new stuff. Permission to teach, permission to ask, permission to learn. If you have that monopoly, you profit over and over and over again.
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The power is certainly moving. It’s moving from five oligopolistic status quo gatekeepers that controlled money and promotion and retail to a much messier, faster-moving, more interesting amalgamation of database keepers, musicians and fans. Today, there’s a chance to co-op parts of that system. Tomorrow, that chance will be gone.