Mobile Radio Simplified. Accessible. Relevant.

The world of podcasting hit a milestone last week but the question of traction still looms heavily over the fledgling industry.

We see two issues that are hard for podcasting in it’s current form to overcome:

1) Listens vs Downloads
The ratio between the two is continually, deliberately blurred, because people only care about touting the bigger number as a sign of clout. You can see in this post how the transparent disclosure of one podcasters story devolved into a fracas over inaccurate reporting of his stats. Until an accurate sense of listener consumption emerges, the downloads stats will remain difficult to build credibility around.

2) Limited access.
Although podcasting is technically accessible to a growing number of people, the mainstream is likely to never get to a place of familiarity with it, until the baby boomers fade into obscurity. The process just requires a lot of adaptation from our daily natural practice.

This is why we believe cellecasting is a better focus for audio content producers of all kinds. 100% accessible and familiar to all, and 100% measurable. All of our early partners are pioneers who will benefit the most from recognizing this reality.