Mobile Radio Simplified. Accessible. Relevant.

For all the hype about mobile advertising and what a giant it will be in the future, its current state is still fraught with many challenges. MocoNews reports that among them are too much complexity, fragmentation, carrier’s issues, and ultimately, convincing marketers to do a mobile campaign.

All that pertains to visual (text and banner) mobile ads, converging on a space where they are not yet expected or accepted. True, they’ll likely become normal down the road. But in the meantime there is a painfully overlooked way to do mobile advertising: audio.

After all, aren’t mobile phones first and foremost an audio channel? So serving ads through a audio channel should most naturally be in the same form.

Believe it or not, doing mobile audio ads sidesteps all the challenges mentioned above. Pair ads with popular radio and audio content that consumers are accessing more and more from their phones, and you’ve got a winner. A solution that sidesteps carrier issues because the ads can be served to any handset in the world. This also eliminates the complexity because we’re all already trained to listen to ads on the radio. It doesn’t require a new behavior to be learned. No complex click through screens on tiny mobile browsers. Just a quick painless audio ad, inviting consumers to push one button if they want to hear more.

Universal accessibility for mobile campaigns. Achievable sooner than you think.