Mobile Radio Simplified. Accessible. Relevant.

The cell carriers are right on schedule, following our predictions almost like a script.

Just last night I was dining with a fellow pioneer in new media and I shared with him that the big mega trend that is going to change the face of mobile media is the flat-rating of cellular minutes. We are not only banking on it, but hold it to be self-evident. Then today, Verizon announced it is launching $99/mo and up fixed-rate plans for unlimited minutes in the great 48. Not to be left out, AT&T did a “me too” announcement within a mere 5 hours, always ready to react in their sophisticated market-share retention mindset.

I hate to brag, but as they say, “It ain’t bragging if you can back it up”.

Back in Oct 07, I had the privilege to opine in Talkers Magazine that the wireless media adoption trends would first hinge on airtime becoming an open commodity, forever changing our attitudes about the conservation of minutes. I see this first step to have hit the tipping point today with this announcement. My first two predictions: 1) the commoditization of airtime and; 2) consumer adoption of fixed pricing are the major keys to the opening of the voice channel media portion of the overall wireless media revolution, making today an industry holiday. Mark Feb 20th on your 2009 calendar now and we’ll throw a party. We are now 31% through the overall revolution, and you should reconsider the other 4 points on my list with a new level of interest. Radio as we know it is about to change.