Mobile Radio Simplified. Accessible. Relevant.

A headline in eMarketer today states “Radio Finds New Life In Mobile.” The article, citing a study by TNS Global Technology, found that in 2007, listening to the radio on mobile phones “grew by 140%.” While the study was specifically measuring the use of mobile music applications, the trend in general can be extrapolated to apply to the use of any genre of radio, especially talk radio.

With today’s announcement that The Dr. Laura Program, a permanent fixture on talk radio’s top 10 list, is now delivering the program via cellecast, it’s only a matter of time before others follow suit and see the wisdom of on-demand distribution via phone.

With so many consumers using their cell phones more and more for replacements to traditional (non-mobile) radio, TV, and even internet, it makes perfect sense for radio broadcasters to put their content where the ears and eyes of the consumers, as well as the dollars of the advertisers, are going.