Mobile Radio Simplified. Accessible. Relevant.

For all of our readers in the radio industry, the interest level is quite high regarding how our partnership with Westwood One is going to change with Gary Krantz no longer being at the helm on the digital side. After reading todays post on Thomas Beusse’s new leadership strategy at Westwood One, I am very encouraged. We can relate to some of the frustration expressed through his quotes in the article, and look forward to continuing to help them go “platform agnostic” as a key distribution partner. My favorite quote of his being, “We need to expand the focus of the business to become platform-agnostic. In the long term, my plan is to have Westwood One become a platform-agnostic content company.”.

It is clear to me that he understands, and it is already being reflected on WW1’s site now, that radio is being disassembled from being a package deal of content and distribution, to where content flourish’s best with multiple distribution methods, and distribution flourishes when it finds complementary, symbiotic new media partners. I’ll talk more about that in my next post, but I just wanted our friends at Westwood One (new and old) to know we are in their corner.