Mobile Radio Simplified. Accessible. Relevant.

I’ve been telling friends and colleagues about CelleCast and the usual reaction is enthusiastic. Everyone seems to get it right away. What I find interesting is how some business people over think it. Initially I heard, “It won’t be high quality. But soon they were saying, “Then again it is talk which is exactly what phones are calibrated to do.” I also heard, “People won’t use their minutes to listen to shows that they can probably hear on the radio.” However it is clear we already pay to hear and watch shows on our terms and timeline. The next sentence is usually, “but I guess I am paying $9.95 a month for each DVR in my house, and that is on top of my other fees.”

Sometimes change is scary and the reaction is to over think and over analyze a situation. Some people will do that until the opportunity passes them by, but thankfully there are some innovators like the folks at the Dr. Laura Show and Paul Shaffer’s show and Dave Graveline and the growing list of CelleCast programmers who know a good thing when it hits them upside the head.