Mobile Radio Simplified. Accessible. Relevant.

The Equity Kicker’s post about the trending of social networks is excellent in it’s forward thinking. I agree that the future of it is not all automatically guaranteed rosy, and that there is going to be a shakeout of this space soon… at least the generalized networks, where the community factors are an end unto themselves.

Our socnet niche is in building for a specific audience of people that love talk radio, or more specifically, thoughtful, informative discussion and debate that is relevant to their lives. Since people have a built in affinity around the media voices they listen to, there is a natural desire to gather together with others who share that affinity. Empowering this paradigm, we plan to bring a whole a new group of people into social networking, who have not bothered with it to this point.

The talk media channels are just the beginning, but are a powerful beginning, provided we can convince our emerging talk partners that the model is being built to support them, rather than derail their focus.