Mobile Media Simplified. Accessible. Relevant.

Of course, as always I am talking about the cell phone, and about the voice channel.

What bears re-iterating in this post is that with all the intrigue about the next manifestations of New Media, the elemental success factors cannot be separated from what the mainstream can access and adopt.

We are finding that our competitive advantages are emerging in how we are not only innovating ways to make it easy for people to get radio media easily on demand, but in innovating around the power of the natural, familiar advantages that are inherent with the telephone.

As we are about to go from soft launch to the actual launching and announcement of the CelleCast Community version 1.0, and deliberating with team members, industry friends, and early adopters about what we are building, I am amazed by the advantages we have. We have made on-demand audio and sharing a no-barrier deal for all.

Having said that, we have a lot of work to do on messaging focus, so features and benefits are not too long of a laundry list. It is good to have great people and partners around me with who we can share problems and solutions with.

Thanks Mark, Israel, Geoff, Jim and the team for your great input this week as we are about to announce what radio is longing for.. a way to bring their listener communities together to opine, share info, and meet up with others around the shows they are loyal to.

Andrew