Scarborough cites surprising affinity of Techies for Radio
May 20th, 2008
I found this today on RAIN which flies in the face of the narrative that Talk Radio listeners are not able to keep up with technology. It is encouraging to say the least, to us and our content partners.
RADIO USAGE HIGHEST AMONG “TECHIES”: Scarborough Research recently released a study on society’s “digital saviness.” Among their finds, Scarborough found that digitally savvy consumers are more likely to use radio both in its traditional and online forms. 1/3 “tech savvy” users listened to internet radio in the past month. The study also found that 59% of the “Digital Savvy” use their mobile phones for email usage and are “25 percent more likely to be ‘Independent’ voters.”
May 21st, 2008 at 4:19 pm
That’s true. Most people who know how to use email and internet on their phone’s would be open to the cellecast ideas. Good news for us that they make up most of the radio listening population.