Mobile Radio Simplified. Accessible. Relevant.

This article in BtoB speaks a loud message that companies of all sizes need to heed. Just as in 1999 the strategy shifted from “get a website to be ahead of the pack” to “get a website to avoid being irrelevant”, we are coming into a time where a marketing strategy without content is incomplete.

We are not just talking about more lengthy product pitches, but content that aids business partners of various types. Tips for consumers. Timely updates for strategic partners. Industry news for PR. Internal communications for team members in the field. Whatever you can do to become a great source for good information is good for business.

Enjoy the article and consider two things while you read. 1) How does your budget break down in comparison to the finding of the survey, and 2) Can you see how an audio component available fully on-demand over the phone can help in this regard? This is a new area of research for us, and we see cellecasting as an advantageous way to create and distribute customized content on the enterprise level through our messaging and audio-on-demand tools.