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MocoNews reports this conclusion as to why Cliq failed as a music to mobile provider…

“Grierson said the mobile platform failed through no fault of our own. He said, Launching anything Internet-connected on mobile networks can be a problem. Mobile operators can’t unite on the protocol required so that handsets can use the same (internet) connectivity.”

Look for more of these statements to be made over and over again in the next 18 months before some kind of standard arises. The problem is these companies knew about this protocol compatibility challenge from the beginning, but pitching mobile to investors in the last few months has been easy money until this marketplace reality has been understood. The irony is that it hurts companies like ours from the valuation we deserve even though our model is free from this complication, but we’ll keep plugging 100% universality of access until more savvy partners arise out of the ashes of the current wave of mobile deals.