Mobile Radio Simplified. Accessible. Relevant.

Once again, Mark Ramsey hits the nail on the head in a post about marketing radio.

Coming up with the perfect tagline won’t make your company magically be received by it’s target audience, Ramsey opines. Rather, it’s about standing for something (a “position”) and making the attractiveness of your product originate from the value of what you stand for, rather than creating a perception based on a clever tagline. If your tagline reflects your corporate direction but the product doesn’t back it up, the biggest marketing budget in the world won’t help.

We’re right in that struggle, from the other side. We have a solid concept: a universally accessible way for anyone with a phone to access premium talk radio on demand, for free. It’s our unique value proposition. And those who have looked into it realize it is both unique and valuable. We’re focused on continually delivering more value for our customers. In the process though, coming up with a concise way to communicate it (a tagline) has been a lively discussion. A discussion for which we’re always open to suggestions.