Mobile Radio Simplified. Accessible. Relevant.

This manner of consolidation might streamline ad distribution, or it might create a bottleneck that limits radio’s desperate need to innovate and work in line with the changing landscape of advertising toward the interactive age.

We can only speak as pioneers of a new kind of radio advertising that requires a degree of creative thought from our partners. With creative independence being in short supply these days, my initial reaction to this announcement is that of concern.