Jones, Dial Global and Triton all together.
June 20th, 2008
This manner of consolidation might streamline ad distribution, or it might create a bottleneck that limits radio’s desperate need to innovate and work in line with the changing landscape of advertising toward the interactive age.
We can only speak as pioneers of a new kind of radio advertising that requires a degree of creative thought from our partners. With creative independence being in short supply these days, my initial reaction to this announcement is that of concern.
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