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RADIO CAPTURED? CELLEGRAMS MAKE IT POSSIBLE FOR LISTENERS TO SHARE TALK RADIO CLIPS OVER THE TELEPHONE
The best moments in radio need not disappear

(July 1st, 2008) – CelleCast announced today that it has extended the shelf life of punditry by allowing it to be easily captured and shared among talk radio listeners. CelleGrams allow listeners of a radio program on CelleCast to easily share memorable utterances by hosts with others. When a profound moment is heard, the listener can bookmark and send that precise program clip right from their phone for someone else to hear.

“Until now, great moments in radio vanish into the ether the moment they are heard,” said Andrew Deal, CelleCast founder and CEO. “We’ve created a very simple way to virally share radio in a way that anyone can do, simply by pressing 3 while listening.”

Sending a CelleGram is done in three easy steps. Press 3, add a number and record a greeting. CelleGrams directly address the two biggest goals of every talk radio host: How to better engage with the audience and how to expand the listener base by word of mouth.

“The addition of CelleGrams enhances our claim that radio can lead in a new media landscape. We believe in the power of radio and are leading in the NAB 2020 initiatives,” said Deal.

CelleCast, Inc. was launched in November 2007 to bring radio and all things audio to any phone, any time, anywhere. CelleCast is building a network of programming focused on top-tier radio programs. Its current partner networks include Premiere Radio Networks, United Stations Radio Networks, Advanced Media and Envision Radio Networks. CelleCast exists to elevate the marketplace of ideas, allowing listeners to do more than just listen, but to build playlists and social networking profiles, send CelleGrams to friends, and talk back to the shows. Comprehensive mobile voice-text-email messaging tools are scheduled to be added to the service later in 2008.