Mobile Radio Simplified. Accessible. Relevant.

The idea of making a great product or service shine in a overwhelmed marketplace is every entrepreneurs challenge. One approach used through history is epitomized by the Taj Mahal. Sheer size is not all that qualifies it for the “7 wonders of the world” list, but the focus that made such a monument possible. Since I just got back from Agra, this metaphor is close to my heart this week.

In radio, everyone is after largeness, and we are no exception. One of the biggest temptations in industry is to seek growth through offering variety. HD Radio is based on this approach, but few people are listening. The key instead is to seek greatness by building intricate detail into a focussed product. For us, we are finding our focus by bringing mass access to personal premium talk radio on demand. Mass variety is not our goal, nor the goal of our radio partners, who are the leaders in the industry.

Mark Ramsey tells it best, by citing Positioning, a book that I should have read a long time ago, but am currently 2/3rds the way through.