Mobile Radio Simplified. Accessible. Relevant.

Really. It does. Not the kind you might think though. Mobile advertising generally calls to mind annoying unsolicited text and banner ads displayed on mobile web pages. What I’m talking about is audio mobile advertising.
NTS Aircheck recently cited a report from Radio Ad Effectiveness Lab that demonstrates the effectiveness of radio to capture consumer emotion in a well-written ad. Consumers in the study confirmed that audio (radio’s core product of course) has the potential to generate stronger emotions than visuals when used effectively.This is one of radio’s chief advantages over other media in competing for the advertiser’s dollar.

Take that established 20th century concept that radio account execs have used to meet their budgets for years, and apply it to 2008 and beyond. Use the inherent advantage radio has, and leverage it for revenue growth in the new media space. More specifically, cell phones.

Headlines on the explosive growth of mobile advertising by 2011 are everywhere, yet it’s fraught with challenges, the dollars are coming slower than expected, and analysts are beginning to demand, “Show me the money!”

The challenges facing the mobile advertising industry (such as consumer data adoption, data speed, mobile browser deficiencies, carrier red tape) can largely be sidestepped by radio with audio mobile advertising. Taking the inherent strengths of the medium and carrying them over into the growing mobile realm within the context of mobile radio on demand is almost too simple. Talk radio listeners are beginning to take their favorite shows on their own schedules via cellecasting, so the expectation for audio ads is already built in.

The scenario is quick, interactive ads that remain within consumer tolerance levels, yet give listeners a chance to respond and connect with the advertiser if they choose. Thus advertisers pay a flat rate for impressions, yet pay extra only for interactive inquiries from truly interested customers. Further, advertisers can hyper-target as specifically as they like, or achieve a broad reach, knowing their message is available to any phone in the United States.

Sound interesting? That’s only the beginning.