Leo Laporte… cites value of full length offerings over excerpts

September 19th, 2008

At his talk at Jacobs media summit, All Access reports him saying:

“We have to learn to treat the audience with respect,” LAPORTE said, defining that as giving the listeners what they want, including full-show versions of his syndicated “THE TECH GUY” show rather than excerpts. In addition, LAPORTE discussed the value of TWITTER, online video,and blog comments in building a radio show’s community. He noted that his podcasts have a monthly reach similar to a major-market radio station at a fraction of the cost.

We say bravo to all the above, and add that when the further advantages of cellecasting are included, then you have interactivity and greater engagement on top of all the other elements.

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Posted by Andrew Deal Filed in Mobile Content, Radio Industry

One Response to “Leo Laporte… cites value of full length offerings over excerpts”

  1. Summer Hamilton Says:
    September 22nd, 2008 at 10:33 am

    Excerpts can be good, for sure. But offering full length programs is really where the value is found. If I missed it, I want the opportunity to hear the whole thing, not just snippets.

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