In light of the intense protests in Iran and the great effectiveness of social media in breaking through what would normally be an easily repressed effort, I want to announce that we are steering our audio tweets program entirely in the direction of Iran until further notice.

One of the key founding values of CelleCast is to empower people to not only get more from radio on demand on their mobile phones, but also to speak TO the media and to have their voices heard. When we learned of the repression of reporting in Tehran not only of journalists, but of citizen reporting by the shutting down of internet resources as well, I knew that we should open this channel for the people of Iran. I only wish I did so a week ago. Let them try to shut down an entire bank of phone numbers! All anyone has to do is to dial 001 (415) 707-3003 from their mobile phones or landlines anywhere in the world and tell the truth of what is going on in Iran. We feel a viral campaign to get this number into the hands of people in the streets in Iran will be as easy as the system is to use. For every Iranian savvy enough to record and post video and pictures with their mobile phone, I’ll bet there are 50 who would dial up our number and make their own radio report if they felt there was a sympathetic audience on the other end.

I am calling upon all our radio partners to share this channel with their audiences! They should not think of it as competing with their own phone number, as what I need them to do is to simply tell their audience to text the number to friends and relatives in Iran as well as any Iranian who wants to share their voice.

We hope to gather hundreds of voices in the next few days and will continually alert the media of the talkback publications on CelleCast. The raw audio can be heard on our twitter timeline and we expect a whole lot of retweeting to take place.


Leave a Reply