Mobile Radio Simplified. Accessible. Relevant.

Well, yes it has been a while.

In case you missed it, there has been a recession going on, and yes, we have been especially hard hit. Bringing out a new business model that embraces a melding of old and new during times of extraordinary change and challenge is tough indeed. We, like many businesses scaled way back on our operation, looking toward a better day ahead.

We also changed our model from one based around an advertising share, to a service provider with benefits. This gives us a better, more predictable way of working with our partners. They understand their direct costs, and are better equipped and motivated to promote their cellecasts to offset them and extend their reach into mobile. We are taking our time building under this new model, and we look forward to a rebounding 4th quarter and 2011.

I want to give a shout out to Foneshow, our strongest, most direct competitor from the start. They were formidable, challenging, and they worked hard like we did to try to push the talk radio industry towards a better mobile future. I wish you all the best in new adventures Eric and Nick.

In Foneshow’s farewell message, they correctly cite the advancement of smartphones as next gen media devices as the big challenge to our model. I agree with them of course. We have felt it too. To reach those who have yet to get a smartphone with a way to get audio on demand, which is still a giant majority or people, poses the problem of reaching the least interested market segment around. So instead of expecting avalanches, we are looking for opportunities, of which there are still plenty.

Regarding smartphones, we have been flirting with integrating a webapp into CelleCast, and building up the mobile web on the webkit platform on the side. When we turn a corner on that, we’ll see how that does for us. We still have a great IP in this space and are happy to partner with others in a new way as the great shakeout of 2010 continues.