Mobile Radio Simplified. Accessible. Relevant.

Moco news put out a good piece today on mobile advertising that discusses negatives among the new consumer crowd.

I think it is interesting how the headline is meant to make the industry recoil in apology for ever thinking of accosting the public with an ad. Well, maybe that is a little extreme.. headlines are meant to grab. I personally take exception only to the broad brush applied to the arena around the fourth speaker when we are supposed to take mobile advertising to mean one thing. After all, any monetized podcast should be considered mobile advertising too, should it not?

Like my friend Steve says all the time, people don’t hate ads, they hate noise. What it takes to make ads work in mobile is to exploit the personal space factor and stress noise reduction. That is what we are working on here in our CelleCast laboratory this month while we roll out our initial partners in beta.

Hey folks, Andrew here.

As we continue to see our vision for the fourthspeaker evolve, it has been decided that the theme of the blog should address an audience of users first and foremost, with the understanding that the early adopters of phone-as-media-audio are likely to be new media afficianados, as well as the actual readers of our musings. So, a little less about iPhone prognostications, and a little more about the ever overlooked adoption of the fourth speaker into mainstream acceptance. That way, mainstreamers will eventually read this blog too, to get tip on accessories, share stories, etc.

It has also been decided to theme this blog to address the evolution of talk radio as it relates to mobile media. Most people chuckle when talk radio is referred to as New Media, qualifying it as the “old” New Media if it qualifies at all. Talk radio is the oldest of old electronic media in fact, but culturally, post-fairness doctrine, it is a new and still warm phenomenon going through it’s own growing pains. Although subject to disruption and rife with old guard thinking, it is actually quite disruptive in it’s own right. As media, it just disrupted a giant national policy issue, namely immigration. Can your new media do that?

Now. We here at CelleCast believe we have the right idea on what new media forms are worthy of traction and are working to invent that future by bringing Talk Radio to your phone. We welcome your input and look forward to seeing how things are going to play out, let us know what you want to hear about here at Fourth Speaker.

I love these kinds of mobile media projections.

It comes from PricewaterhouseCoopers

Now, with all the push to mobile, I am glad we are here to make sure people can enjoy the audio portion of all this. And we here at Fourth Speaker agree with the takeaway:

“Make more deals and make them fast. It’s all about creating new relationships to accommodate the shift towards media convergence and address increased fragmentation as well as the proliferation of intellectual property issues“

Some good points were made on this moconews post that inspired me to comment back to the crowd.

The question, “why aren’t we doing it?” in their title is the coolest part, because, well, we are!