Mobile Radio Simplified. Accessible. Relevant.

It will still take a few more months for all of us to once again get in the habit of reading these reports, but we will all be the better for it. Take a few minutes to read the Bridge Ratings 2010 Radio Predictions. You’ll thank me later!

If you have never seen a Bridge Ratings Report before, you are in for a treat.

With the recession running in full gear at this point, we are settling into a season where re-evaluating value in media options is now commonplace. As I’ve been rethinking my methods of articulating our own value proposition to radio partners, I have decided that the discussion of podcasting should come into a new focus with all of its merits and liabilities carefully charted and weighed, and that, what the heck, we should consider throwing it into our service offerings as well.

I have been somewhat dismissive of podcasting discussions when talking to partners to this point, and am keenly aware of the diminishing attention the topic has commanded in conferences since 2006. (Heck, I just realized I don’t even have a blog category for it until this post!)

Podcasting web portals are becoming, as I felt they would, more and more ghetto-ish with 2nd and 3rd tier content dominating the home pages, with broken links and super stale programs. Smart radio properties are carefully avoiding being found in these places, making their podcasting strategies critical in regards to the possible effect it has on brand.

Anyway, what I have in mind for podcasting and audio archive delivery as a service will fit well into helping us help our partners reach their audiences in more ways over a clean, interactive interface.

We’ll announce more about this soon, but would love to get your thoughts on it while the idea is fresh. I have only shared about 15% of my thinking here on this post, so that should make for a good open door for discussion about opportunities for creating a better comprehensive audio mousetrap.

Like my run-on sentences today? There is more where that came from. It is a by-product after a full day of brainstorming and research.