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RADIO CAPTURED? CELLEGRAMS MAKE IT POSSIBLE FOR LISTENERS TO SHARE TALK RADIO CLIPS OVER THE TELEPHONE
The best moments in radio need not disappear

(July 1st, 2008) – CelleCast announced today that it has extended the shelf life of punditry by allowing it to be easily captured and shared among talk radio listeners. CelleGrams allow listeners of a radio program on CelleCast to easily share memorable utterances by hosts with others. When a profound moment is heard, the listener can bookmark and send that precise program clip right from their phone for someone else to hear.

“Until now, great moments in radio vanish into the ether the moment they are heard,” said Andrew Deal, CelleCast founder and CEO. “We’ve created a very simple way to virally share radio in a way that anyone can do, simply by pressing 3 while listening.”

Sending a CelleGram is done in three easy steps. Press 3, add a number and record a greeting. CelleGrams directly address the two biggest goals of every talk radio host: How to better engage with the audience and how to expand the listener base by word of mouth.

“The addition of CelleGrams enhances our claim that radio can lead in a new media landscape. We believe in the power of radio and are leading in the NAB 2020 initiatives,” said Deal.

CelleCast, Inc. was launched in November 2007 to bring radio and all things audio to any phone, any time, anywhere. CelleCast is building a network of programming focused on top-tier radio programs. Its current partner networks include Premiere Radio Networks, United Stations Radio Networks, Advanced Media and Envision Radio Networks. CelleCast exists to elevate the marketplace of ideas, allowing listeners to do more than just listen, but to build playlists and social networking profiles, send CelleGrams to friends, and talk back to the shows. Comprehensive mobile voice-text-email messaging tools are scheduled to be added to the service later in 2008.

Or rather CelleCast in Convergence. Radio Ink Convergence, that is. Thanks to Brida and the Radio Ink team for their thorough, accurate coverage of CelleCast’s unique spin on radio convergence. We always appreciate boosts in getting the word out about what we’re up to in making radio on demand more accessible for listeners and hosts alike. Some highlights from the article:

June 26, 2008: Music on mobile phones is much talked-about these days, especially since the iPhone began becoming the ubiquitous replacement to the ubiquitous iPod. But, along with all that music, Talk radio has a home on the phone as well, by way of CelleCast. And not just mobile phones — it works on landlines too.

CelleCast (say “sell-uh-cast”) lets people get talk programming on demand, over any phone, for free. Founder and CEO Andrew Deal tells Convergence Weekly, “We work with a system that creates maximum accessibility. We want people to be able to get to the content without having to be in a special plan, a special phone — we’re basically a walled-garden-buster to allow radio on demand to be as successful as radio.”

CelleCast’s programming lineup includes United Stations Radio Networks’ Lou Dobbs, Take on the Day’s Dr. Laura Schlessinger, Clear Channel Talk KFI-AM/Los Angeles afternoon hosts John & Ken, and syndicated tech show Into Tomorrow With Dave Graveline.The shows are available segment by segment on the day of broadcast, with a delay of about 20 minutes. There’s also a menu of podcasts and short features.

This manner of consolidation might streamline ad distribution, or it might create a bottleneck that limits radio’s desperate need to innovate and work in line with the changing landscape of advertising toward the interactive age.

We can only speak as pioneers of a new kind of radio advertising that requires a degree of creative thought from our partners. With creative independence being in short supply these days, my initial reaction to this announcement is that of concern.

Once again, Mark Ramsey hits the nail on the head in a post about marketing radio.

Coming up with the perfect tagline won’t make your company magically be received by it’s target audience, Ramsey opines. Rather, it’s about standing for something (a “position”) and making the attractiveness of your product originate from the value of what you stand for, rather than creating a perception based on a clever tagline. If your tagline reflects your corporate direction but the product doesn’t back it up, the biggest marketing budget in the world won’t help.

We’re right in that struggle, from the other side. We have a solid concept: a universally accessible way for anyone with a phone to access premium talk radio on demand, for free. It’s our unique value proposition. And those who have looked into it realize it is both unique and valuable. We’re focused on continually delivering more value for our customers. In the process though, coming up with a concise way to communicate it (a tagline) has been a lively discussion. A discussion for which we’re always open to suggestions.

We agree with Mark Ramsey.

Radio needs to change with consumer trends, not force consumers to use it the same way they always have and tout marginal points of cross-promotional benefits. The NAB’s 2020 initiatives are a forward looking platform, that companies like ours are fully compliant with. But in reality, the NAB’s real stance is a defense of the status quo that is being revealed as not serving the best interests of the industry.

Lots of things in the hopper in cell phone radio territory. For one, the launch of the Lou Dobbs Show on CelleCast, which has been widely reported throughout the radio industry. That is going well, and we wish to thank those that covered that news.

Andrew Deal, CelleCast’s founder, has been in New York City for the past week, stirring things up as usual. :). He was on hand for компютри втора употребаTalkers New Media Seminar over the weekend, sponsoring, presenting and congratulating the two Lauras on their well-deserved awards. That is, Dr. Laura Schlessinger, who received the Sharon L. Harrison Memorial Award for Outstanding Community Service by a Radio Talk Show Host and Laura Ingraham, who earned the Judy Jarvis Memorial Award for Outstanding Contributions by a Woman to Talk Radio.

The former Laura is already available on demand. Wouldn’t it be great if Ingraham too was available any time with any phone? Well, great things are possible.

Rounding out his week in the Big Apple, Andrew met with a number of key radio network decision makers. Good things are in the works on many fronts. I’m confident Andrew will have more updates in the next day or two. Stay tuned.

LOU DOBBS RADIO SHOW GOES MOBILE WITH CELLECAST
The show, the first of United Stations Radio Network lineup to cellecast, is now available through any phone on demand

(JUNE 3rd, 2008) – The Lou Dobbs Show, weekday radio program syndicated by the United Stations Radio Networks (“USRN”), has signed an exclusive distribution agreement with CELLECAST, to deliver the program to listeners 24-7 from any telephone.

CelleCast has created a service that gives listeners flexibility with their radio listening and empowers them to set their own on-demand listening schedule. Now listeners all over America will be able to access Lou Dobbs compelling program any time they want with any standard cell phone. In addition, CelleCast users experience unprecedented interactivity with program hosts, advertisers and other listeners.

Andy Denemark, EVP/Programming for USRN, said, “We’re excited to add CelleCast as another easy to use resource to listen and interact with The Lou Dobbs Show.” He continued, “We’re no longer in a single-platform broadcasting business; we’re in a multi-platform media business, and we’re thrilled to be adding this additional mobile platform. It helps us reach our audience and, perhaps more importantly, for them to reach us.”

“Having America’s Most Influential Independent Voice as an exclusive channel in the CelleCast Network is a big boost for mobile interactive radio to flood the mainstream,” said Andrew Deal, CelleCast founder and CEO. “As a long time and extremely well respected anchor, author, and speaker Lou Dobbs joins some of America’s finest radio programs on the CelleCast system.”

I am only taking credit to a small degree, but I must say that their well demonstrated approach reflects what I have been hearing myself say for a long time now to radio network execs and show hosts, as we build out our all-accessible media network.

The walled gardens we see so readily among the cell carriers and more recently Facebook and MySpace are nothing new to radio.

So FriendFeed, I salute you in hailing the value of media finding new outlets and new audiences! Let us join our rings of power together to amplify the message that the universe is indeed expanding. Media wealth is still being created. The new consumer is daily more empowered and sharing information between the newsmakers/pundits and the consumers will uncover an unprecedented yet-to-be-appreciated market awareness in the months ahead.

Andrew

P.S.
I got inspired reading and listening to these posts today…

/why-friendfeed-deserves-a-one-billion-dollar-valuation/

http://gillmorgang.techcrunch.com/2008/05/29/gillmor-gang-052908/

http://gillmorgang.techcrunch.com/2008/05/31/gillmor-gang-053008/

(Vancouver, WA – May 8, 2008) - Andrew Deal, founder and CEO of CelleCast Inc. announced today the launch of its social media tools built to enhance the burgeoning user community. CelleCast Listener Central brings the popularity of sites such as MySpace and Facebook to a 490 million phones and the mobile, audio-on-demand environment. The CelleCast Listener Central page features a variety of social media tools including talkbacks, polls, playlists, top shows and user statistics and they’re available to anyone with a phone.

Powered by a robust user profile tool, CelleCast Listener Central displays the most popular shows and topics of the day, and lets users listen to Talkback comments to shows made by others, as well as their own. It provides a pulse for what’s popular on CelleCast, and gives people a chance to express themselves openly in light of their favorite programs and their opinions on various cultural issues.

“The caller download hotlink maxis ringtones | download free ringtones nokia | download free sprint ringtones | cell cingular free phone ringtones | ringtones for alltel cell phone | free sprint cell phone ringtones | tv ringtones | cell free phone ringtones wallpaper | listen mosquito ringtones | ringtones for cingular phone | digi caller ringtones | free verizon wireless ringtones | download free ringtones yahoo | free phone ringtones | cingular free phone ringtones | tv theme ringtones | free phone ringtones verizon wireless | crazy frog ringtones | cell free get phone ringtones | download free real ringtones for tmobile | impact of social media services on today’s culture is undeniable,” commented Deal. “With the CelleCast community, our approach centers around not only connecting users with similar ideologies, but allowing them to share media with those in their real social network – people in their phone address book. Other sites allow you to create networks stuffed with people you’ve never met. Our service enables sharing audio media with your existing contacts, and finding others who have similar tastes. And there are no obstacles to be a part of the action. All it takes is a phone.”

The difference between CelleCast and sites such as Facebook and MySpace is the telephony-based channel, with the user’s phone number rather than email as a hub. Talkback interactions made to programs on CelleCast are displayed on the user’s profile, and some make it to the community page itself where ideas and ideologies are shared freely.

For those who celebrate the re-emergence of 80s coolness…or for those who never acknowledged it came and went…

The Rockin’ 80s is your show!

The Rockin’ ‘80’s with Zander is the only 80s show with a mix of the best rock from the decade of excess, plus “oh wow” tracks that add spice to the weekly line up. The 2-hour version of the show features rarities from the ‘80s “Lost and Found”, an ‘80s “Two-Fer,” spotlighting two contrasting songs from one band played back to back, and much more. Featured core musical artists include: Guns N Roses, Motley Crue, Van Halen, Rush and AC/DC. Check out cool interviews and show related material that you’ll only hear on CelleCast!

Exclusive stuff for CelleCast, now available how? By simply dialing a phone number! 253-320-2007

Check it out online at http://cellecast.com/therockin80s