Mobile Media Simplified. Accessible. Relevant.

I found this today on RAIN which flies in the face of the narrative that Talk Radio listeners are not able to keep up with technology. It is encouraging to say the least, to us and our content partners.

RADIO USAGE HIGHEST AMONG “TECHIES”: Scarborough Research recently released a study on society’s “digital saviness.” Among their finds, Scarborough found that digitally savvy consumers are more likely to use radio both in its traditional and online forms. 1/3 “tech savvy” users listened to internet radio in the past month. The study also found that 59% of the “Digital Savvy” use their mobile phones for email usage and are “25 percent more likely to be ‘Independent’ voters.”

We are finding the process of rolling out the community features to be more incremental than first intended. The chicken/egg factors so common in most social media sites seems even more pronounced in CelleCast, as we have so many users already in the system just there to consume audio, and others coming in to have yet another social profile first, and see where it takes them.

The dynamics are a bit more complicated than I want to explain in this post, but suffice it to say that we are rolling through the soft-launch a bit longer while we see more latch on to the concept of community around radio listening. We expect to see participation grow, and look forward to seeing your profile there and your feedback however you want to send it.

If so, you might hear an exclusive interview with him on Chop Shop, now available on CelleCast.

The Chop Shop is America’s Guitar Radio Show. Hosted by Steve Black (WRIF/ Detroit,) The Chop Shop is the first radio show dedicated to the guitar. All aspects of rock music incorporate the guitar to some extent. The Chop Shop invites the listeners to hear the songs they know and love from different perspectives, while occasionally introducing the audience to some guitar gems they may have missed. CelleCast and The Chop Shop are excited to present extended versions of interviews heard on The Chop Shop, and also exclusive CelleCast only content!

Catch it on demand with any phone at (360) 547-6644 or online at http://cellecast.com/thechopshop.

(Insert air guitar solo here, preferably played with teeth rather than fingers)

Expanding our reach into the educational category, CelleCast is proud to present “Healthbuzz with Dr. Jim Keany.”

Dr. Jim covers relevant, important topics for you and your family’s health, in a way that is easy to understand. A practicing physician in Orange County, California, Dr. Jim can be heard regularly as a guest on the top rated “Bill Handel Show” mornings on KFI 640am Los Angeles.

His expertise is a welcome addition to the CelleCast lineup. Healthbuzz can be called directly on demand with any phone at (206) 400-2842 or accessed online at http://cellecast.com/healthbuzz.

Speaking of our deal with Envision, which was mentioned in NTS Aircheck Weekly today, we’re pleased to announce that the cellecast for Family Matters with Caroline and Jacquie is now live.

Hear it at (206) 400-2844 or see it at http://cellecast.com/familymatters

Welcome to the CelleCast lineup ladies. This week’s show starts off with advice on how to become a millionaire. I think I’m going to go listen.

I have heard little about anything Paul Shaffer has been up to besides making Dave Letterman look cool night in and night out, but now that we are working with Envision, our first launched program with them is a daily shot of rock history that Paul puts out. I have been listening to the 60 second sound bytes of cool nostalgia the last couple days and love. It is now on my cellecast playlist for regular consumption.

Check it out here:
http://cellecast.com/paulshaffersdayinrock/

Or just add the Direct Dial Number, (253) 251-2300 to your address book.