Mobile Media Simplified. Accessible. Relevant.

I am only taking credit to a small degree, but I must say that their well demonstrated approach reflects what I have been hearing myself say for a long time now to radio network execs and show hosts, as we build out our all-accessible media network.

The walled gardens we see so readily among the cell carriers and more recently Facebook and MySpace are nothing new to radio.

So FriendFeed, I salute you in hailing the value of media finding new outlets and new audiences! Let us join our rings of power together to amplify the message that the universe is indeed expanding. Media wealth is still being created. The new consumer is daily more empowered and sharing information between the newsmakers/pundits and the consumers will uncover an unprecedented yet-to-be-appreciated market awareness in the months ahead.

Andrew

P.S.
I got inspired reading and listening to these posts today…

/why-friendfeed-deserves-a-one-billion-dollar-valuation/

http://gillmorgang.techcrunch.com/2008/05/29/gillmor-gang-052908/

http://gillmorgang.techcrunch.com/2008/05/31/gillmor-gang-053008/

We are finding the process of rolling out the community features to be more incremental than first intended. The chicken/egg factors so common in most social media sites seems even more pronounced in CelleCast, as we have so many users already in the system just there to consume audio, and others coming in to have yet another social profile first, and see where it takes them.

The dynamics are a bit more complicated than I want to explain in this post, but suffice it to say that we are rolling through the soft-launch a bit longer while we see more latch on to the concept of community around radio listening. We expect to see participation grow, and look forward to seeing your profile there and your feedback however you want to send it.

Of course, as always I am talking about the cell phone, and about the voice channel.

What bears re-iterating in this post is that with all the intrigue about the next manifestations of New Media, the elemental success factors cannot be separated from what the mainstream can access and adopt.

We are finding that our competitive advantages are emerging in how we are not only innovating ways to make it easy for people to get radio media easily on demand, but in innovating around the power of the natural, familiar advantages that are inherent with the telephone.

As we are about to go from soft launch to the actual launching and announcement of the CelleCast Community version 1.0, and deliberating with team members, industry friends, and early adopters about what we are building, I am amazed by the advantages we have. We have made on-demand audio and sharing a no-barrier deal for all.

Having said that, we have a lot of work to do on messaging focus, so features and benefits are not too long of a laundry list. It is good to have great people and partners around me with who we can share problems and solutions with.

Thanks Mark, Israel, Geoff, Jim and the team for your great input this week as we are about to announce what radio is longing for.. a way to bring their listener communities together to opine, share info, and meet up with others around the shows they are loyal to.

Andrew