Mobile Radio Simplified. Accessible. Relevant.

So says Bob Bowman of Major League Baseball Advanced Media (MLBAM), as reported in mocoNews today. Offering solid insight to his audience at rent a car bulgariaEconSports, here are some highlights of what he revealed:

15 percent of business is mobile and the usage is exploding … No one has to get there tomorrow. The point is to do it thoughtfully, so we don’t have a bubble where it goes up, and then crashes. But it’s a mandatory place for us to be – for any content publisher—even though it’s not clear it will be a huge part of the business. The monetary side is good and growing … What do people want from a mobile device?: “They want information whether it’s the gambler or the casual fan. They want something that’s cool…It’s not perfect… It’s a growing business, but it’s a tertiary market, not even secondary.”

He’s advocating a Platform Diversification Strategy (PDS), with mobile as an essential element. Sounds familiar.

I’ll point out that he stresses it’s something that needs to be on the list to be done, and done well. His insight that monetization will come slowly but surely it also worth emphasizing.

While what he is referring to as mobile involves data usage, sports on mobile is a rich opportunity for audio-based mobile and telephone usage.

We are in talks with several major sports organizations to cellecast their content to an on-demand audience reaching any phone in the U.S. Our vision is great, yet simple. Sports lovers all of types (basketball, football, baseball, hockey …) can get access to the audio from their favorite sportscasts on demand by simply dialing a number, when they are not able to catch the live broadcast. But it’s not limited to just sportscasts. Pre- and post-game coverage, sports talk radio commentary, draft selections, player interviews and much more could be incorporated very easily into cellecasts.

We’ll continue to work toward this end until all major sports providers realize that cellecasting is as mandatory for mobile as data applications - even more so because of its universal accessibility.