WiMAX is the future of Radio — not Satellite
September 13th, 2007
Greetings from the lecture circuit.
Well not exactly. I have had a chance to go on the road in the NorthWest this last week however and present our business via a 10+ minute pitch a couple times. It was more than a great exercise. It has lead to getting more believers on board from the investment and scientific community.
In yesterdays presentation at the Micro Nano Conference, I had a chance to develop my thoughts out loud regarding how our mid term strategy will include more embedded phone apps in the next generation MID’s coming out in the next two years. It is very reassuring and inspiring to all that we are not just shooting at a short term opportunity, but are positioning ourselves as the new radio dial for listeners for emerging (WiMax empowered) technologies as well. Our core tenant that we leave no one behind will remain. The phone you have now is the only interface you will need in order to use CelleCast. Other ways to use CelleCast will have an active subscriber base ready to go.
As I am doing this, Dave was cited wonderfully by NTS Aircheck for his meticulous work in a new Bridge Ratings Study. More confirmation that we are tracking and building with the right trends.
ยป Wi-Fi Internet Radio Will Hurt Satellite: That’s the opinion of Bridge Ratings President/CEO Dave Van Dyke, based on results of a two-month study by the L.A.-based researcher to determine how market penetration of wireless Internet could affect listening to traditional radio by those already listening to Internet streams. “Satellite radio will be negatively affected by in-car Internet radio more so than traditional radio,” says Van Dyke. “We found that satellite radio subscribers’ passion was largely diminished when in-car Internet radio was added to the mix.” Additional details from the study, including the potential impact of Wi-Fi Internet radio on broadcast radio revenues, are available HERE.
There are a lot of great things to specifically cite from the study, but I will limit it to this:
ABI Research forecasts that the total number of Wi-Fi-enabled consumer electronics devices will grow from just 40 mln shipped in 2006 to nearly 249 mln in 2011.
Mobile WiMAX customers will grow at an annual compounded rate of 64% between 2009 and 2012, when telecoms embrace WiMAX as a fixed wireless broadband service, according to Pyramid Research.
We will be there, bringing radio on demand to your car, and working to make radio a standard component in tomorrows MID’s.
